The logistics behind Thanksgiving

When coordination moves traditions.

Thanksgiving is no longer just a family tradition in the United States, but it also kicks off the Peak Season in North America, along with Black Friday and Cyber Monday.

These are the most demanding weeks for supply chains all year, as accuracy, planning, and communication are essential.

An operation that feeds an entire country

Each year, more than 45 million turkeys travel through the United States' supply chains to reach millions of dinner tables; behind every dinner is a synchronized chain of producers, transporters, cold storage facilities, and retailers that make it possible.

The cold chain is essential because many of these foods travel more than 2,000 km at temperatures between -1°C and 4°C to stay fresh and safe.

Even the slightest change in temperature or transit time can have a major impact on product quality, which is why technology and real-time traceability are essential.

The key to success: anticipation and precision.

Thanksgiving logistics peaks begin up to three weeks in advance. During this time, companies synchronize inventories, reinforce their fleets, and optimize distribution for brick-and-mortar retailers and e-commerce.

This is where complete supply chain visibility anticipates bottlenecks, optimizes routes, and shortens response times. Thanksgiving logistics shows us that we don't just move products; we protect experiences and traditions. Every year, the same is expected: families reuniting, sharing, and giving thanks.

Logistics lessons for the whole year

Every move counts. From field to table, every minute matters. That's why anticipation, communication, and technology are the backbone of a resilient and efficient operation.

At Orbha Logistics, we believe that true efficiency happens when logistics becomes a team effort, where collaboration drives sustainable and reliable results.

Thanksgiving reminds us that behind every shipment there are people, processes, and purpose.